Aleksandr Dubrovin - from radio station director to renowned real estate marketing innovator
Aleksandr Dubrovin , an innovator in marketing, believes that effective marketing in real estate starts with the project, even before the foundation of the future construction site is laid. The industry expert shared his experiences and told how he came into the profession in the first place. "My first serious job was connected with my passion for music. During my university days, I played in a music band and organized student music festivals. In 1995, the first FM radio station opened in my hometown, which quickly became very popular. At that time I was preparing a major urban rock festival for young people, and it was a commercial project for me. I recorded a commercial for the festival in my home studio and offered the radio station as a media sponsor, placing my commercial on their waves for free. At the time, the radio station was just starting out, and they didn't have an advertising production. The management was pleasantly surprised by the quality of the commercial I...