Marketing strategies for finding new directions and development in the real estate market
The Russian real estate market, including residential and commercial, changed dramatically in 2020 because of the pandemic. Home prices in major cities rose 16%, while office and retail prices declined. Many companies went online, and most office workers started working from home, leading to a record increase in subletting. On the other hand, warehouse and industrial properties have become more in demand. In this article, we'll talk about these changes in detail. The Class A warehouse market is in short supply, with only 1% vacancy during the pandemic year, while a balanced industrial real estate market needs about 5% vacancy. Large developers can choose tenants and dictate conditions, which affects the marketing strategy of companies-developers, which previously built their marketing campaigns to attract attention to the brand and increase market share. With the right approach, this strategy had a significant impact on the results of a particular developer. Different companies u...